What is a Tourism Entrepreneurship?
Tourism entrepreneurship is legally concerned with tourist enterprise. It is a dynamic and vibrant sector for creating, managing, and operating a tourism business. It encompasses various activities of a major group of stakeholders, from small-scale ventures like tourist guides or tourism products to assuring large-scale ventures like hotels, resorts, or travel agencies. People travel one to another country for enjoyment, knowledge gaining, or experiment, it is the basis of tourism entrepreneurship. Tourists always search for new and unique environments, products, socio-economic status, and so on.
Based on tourist demands or desires, such entrepreneurs define and modify or develop their portfolio as the condition. Competitive entrepreneurs design and develop professionalism in their work. They seek the gaps in tourism and also search opportunities, how they fulfill the gap and attract the tourist in their sector.
Sheldon “Tourism entrepreneurship is the process of identifying, evaluating, and exploiting opportunities to create new tourism businesses or to introduce new products, services, or practices into existing tourism businesses.”
Peredo & Wurzelmann “The process of developing new tourist enterprises that are founded on a thorough grasp of the local context and that contribute to the sustainable growth of the destination is known as tourism entrepreneurship.”
Jamal & Getz “The process of starting new tourist enterprises that are motivated by a love of travel and a dedication to excellence is known as tourism entrepreneurship.”
Types of Tourism Entrepreneurship
Types of tourism entrepreneurship categorizes the entrepreneur’s businesses, based on tourist enterprise. For the increment of tourists, different kinds of tourism businesses are generated.
Travel Agencies and Tour Packages
Travel Agencies provide travel plans and the best trip options for tourists. It facilitates transportation, accommodation, and other activities, that make it simple for tourists. Every trip package includes the best offer with all expenses to the tourists of their choice.
Food and Beverage Services
This service is concerned with the dining options for travelers. As the environment of tourism, it provides delicious recipes. With the very and demand of the tourists, it is the best option. Mostly tourist searches the unique food for a new experience. Based on this concept, competent entrepreneurs make and provide authentic culinary experiences in a socio-cultural environment.
Cultural and Heritage Tourism
Cultural and heritage tourism defines the tourists’ history, art, traditions, customs, etc. On this site, tourism expresses the historical museum and heritage accommodation.
Promoting Factors of Tourism Entrepreneurship
For the development of tourism entrepreneurship, various factors play a valuable role. Here we can describe as follows.
Technology and Digitalization
Technology and digitalization play crucial roles in the enhancement of operational efficiency, marketization, service delivery, and global publication. Digital platforms help the customer and manager direct link, providing online booking, site visiting, marketing campaigns, etc. It makes it easier for tourists to travel trip in a short time with an economy in a familiar way.
Market Demand and Trend
Tourism entrepreneurs need to understand the market demand and trends to get possible opportunities. It possibly reduced the harmful segment and increased the market demand projects. As the nature of the tourists, it supports capitalization on the various tourism businesses like cultural tourism, adventure tourism, and so on.
Tourist Safety
Tourism entrepreneurs must focus on the safety of tourists. They make a familiar environment for the travelers. They should be updated on the information of tourists and what obstacles are disturbing to the tourists. Government policy about the tourists should be safety measurable. It must be attractable for the new tourist or often tourists. Tourists can feel friendly when they come for a visit or experience.
Infrastructure Development
Infrastructures are important for the development of tourism destinations and tourism businesses. Infrastructure development includes transportation services from one destination to another destination, accommodation services for tourists, recreational services for enjoying the trip, etc. It is most prominent for tourist attractions and increases the ratio of the tourism enterprise. All the available services, traveling to food delivery, and infrastructure development make it easier.